My Reason on why Wine Sales Are Slowing in U.S. Restaurants
Let’s be honest. Ten or fifteen years ago, when people went out to dinner, they didn’t think twice about ordering a bottle of wine. Today, before even ordering appetizers, someone at the table is Googling the bottle on the wine list. And what do they find? A bottle that costs $25 online might be listed for $90 in the restaurant. Sometimes even a single glass costs almost the same as the retail price of the entire bottle. Consumers are informed now. Transparency is immediate. And families today do not have the same financial flexibility they once had.





