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Raw & Real Italian Wine, Food, Culture

My Reason on why Wine Sales Are Slowing in U.S. Restaurants

My Reason on why Wine Sales Are Slowing in U.S. Restaurants

My Reason on why Wine Sales Are Slowing in U.S. RestaurantsAldo Bove
Published on: 16/02/2026

Let’s be honest. Ten or fifteen years ago, when people went out to dinner, they didn’t think twice about ordering a bottle of wine. Today, before even ordering appetizers, someone at the table is Googling the bottle on the wine list. And what do they find? A bottle that costs $25 online might be listed for $90 in the restaurant. Sometimes even a single glass costs almost the same as the retail price of the entire bottle. Consumers are informed now. Transparency is immediate. And families today do not have the same financial flexibility they once had.

Wine Culture
The Art of Wine Service: Creating Moments, Not Lectures

The Art of Wine Service: Creating Moments, Not Lectures

The Art of Wine Service: Creating Moments, Not LecturesAldo Bove
Published on: 09/02/2026

When you go out to dinner, you’re not there to study. You’re there to share time. You want to talk, laugh, connect. You don’t want to spend ten minutes buried in a menu or feel like you’re in a lecture while someone explains every special in detail. And yet, it happens all the time: menus that are too complicated, servers who talk too much, wine descriptions that sound more like exams than invitations....

Wine Culture