The Song of Parthenope: Discovering the Soul of Campania
Discover Campania:
The Land of the Partenopei and Endless Pleasures
Few places in Italy capture the heart quite like Campania — a region where ancient myths meet breathtaking coastlines, volcanic soils, and the irresistible rhythm of life. From the sparkling Bay of Naples to the sun-soaked Amalfi Coast, Campania embodies everything we love about Italy: passion, flavor, and history written in every stone and every sip of wine.
🌊 Who Are the “Partenopei”?
If you’ve ever met someone from Naples, you’ve likely heard them proudly call themselves Partenopei. But where does that name come from?
The story takes us deep into Greek mythology, long before pizza and mandolins filled Neapolitan streets. According to legend, Parthenope was one of the sirens—mythical sea creatures whose enchanting songs lured sailors to their doom. When the hero Odysseus (Ulysses) resisted her song by tying himself to his ship’s mast, Parthenope was heartbroken. She threw herself into the sea, and the waves carried her body to the shores of what would one day become Naples (Neapolis).
The people who later settled there honored her memory, naming their city after her and calling themselves the Partenopei, “the children of Parthenope.” To this day, Neapolitans embrace her spirit—romantic, resilient, and irresistibly alive.
🍝 The Flavors of Campania
Campania’s cuisine is as legendary as its myths. It’s the birthplace of pizza Margherita, where the humble combination of tomato, mozzarella, and basil became a national symbol. The region’s volcanic soil, rich and fertile thanks to Mount Vesuvius, gives life to some of Italy’s best produce: San Marzano tomatoes, Sorrento lemons, and Buffalo mozzarella from Caserta and Battipaglia.
You’ll also find:
🍆 Parmigiana di melanzane – layers of eggplant, tomato, and cheese baked to perfection.
🐟 Spaghetti alle vongole – a seaside favorite made with fresh clams, garlic, and white wine.
🍰 Sfogliatella and babà – sweet pastries that make any coffee break feel like a celebration.
🌅 Must-Visit Gems
Campania is a mosaic of beauty:
Naples, vibrant and chaotic, where every street tells a story.
Pompeii, the ancient Roman city frozen in time by Vesuvius.
The Amalfi Coast, with Positano’s cascading pastel homes and Amalfi’s lemon-scented breezes.
Capri, the island of elegance and azure waters.
Paestum, home to some of the best-preserved Greek temples in the world.
Each destination carries the same allure that once drew sailors toward Parthenope’s song — a promise of beauty that’s impossible to resist.
🥂 The Spirit of Campania in a Glass
Just like the legend of Parthenope, our Plaisir Sparkling Wine captures the spirit of Campania — light, enchanting, and endlessly refreshing. Crafted in the Prosecco style, it brings together delicate bubbles, crisp acidity, and aromas of green apple and ripe pear that evoke the sunny orchards of southern Italy.
It’s a wine that sings — vibrant, playful, and full of life. Perfect as an aperitivo, it pairs beautifully with the seafood and fresh flavors that define Campania’s cuisine. Imagine a chilled glass of Plaisir alongside a plate of mozzarella, basil, and tomatoes — the taste of Naples in perfect harmony.
Whether you’re raising a glass on a terrace overlooking the sea or celebrating a quiet evening at home, Plaisir is a toast to Campania’s soul — to Parthenope, to beauty, and to life itself.
